Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, prodcut development, fashion marketing, communication, branding, retail operations management and global distribution channels.
| Shelf Numbers | Subjects |
|---|---|
| 338.47687 | Fashion Industry |
| 658.0072 | Business Research Methods |
| 658.15 | Financial Management |
| 658.3 | Management of Personnel |
| 658.4 | Management of Executive |
| 658.5 | Management of Production |
| 658.72 | Supply Chain Management |
| 658.8 | Management of Marketing |
| 658.827 | Branding |
| 658.8342 | Consumer Behavior |
| 658.8342 | Forecasting |
| 658.89687 | Fashion Buying |
| 659.157 | Visual Merchandising |
| 687.0688 | Fashion Merchandising/Marketing |
