MA Business: Fashion Buying and Merchandising

The 15 month MA in Buying and Merchandising covers contemporary issues in product selection and purchasing methods. Participants will learn the technical and theoretical aspects of a buying campaign, analysing different retail formats and key micro and macro trends leading towards a research-based dissertation. By studying the organisation of the buying team and undertaking a fashion industry placement, they fully understand the role and responsibility of buyers and merchandisers in the global marketplace. The relationship of visual merchandising and sales, negotiation techniques, and soft skills in communication, decision making, time management, leadership, and team working enable participants to successfully perform on real commercial projects developing effective buying strategies for a benchmark company.