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Library Resources: e-Academic Journal - Emerald Marketing

Emerald Marketing eJournal

Emerald Marketing eJournal Collection

IM London subscribes to Emerald’s Marketing eJournal Collection, a group of 23 journals focussing on marketing theory and practice, including the Journal of Fashion Marketing and Management. 

Emerald is a global, mission-based publisher. It goes beyond traditional publishing to be a facilitator of impact, encouraging equitable, healthy and sustainable research and publishing for all. The company manages a portfolio of over 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.

 
Access: 

 

Available from OpenAthens

From Emerald Home top bar select   My Product  ►  https://www.emerald.com/insight/products

 

NB. Tick the box to Only content I have access to : 

 

 

To have access to these collections: 

  • Emerald Marketing eJournal Collection Details
  • International Journal of Retail & Distribution Management Details
  • Journal of Fashion Marketing and Management: An International Journal Details
  • Strategic Direction Details

Video user guides:

  • User guides in different formats are here 
  • How to use search and advanced search is here  

Extensive content for students and researchers “How To” Guides: 

  • Study skills cover issues faced by mature students, searching for information, mind mapping and critical thinking
  • Research gives all the necessary insight for an academic research