MA Creative: Fashion Styling Creative Direction and Digital Content

This fifteen-month postgraduate level Fashion Styling, Creative Direction and Digital Content programme supports participants in becoming visual image experts with a holistic skills set in styling, image and film, as well as printed and digital media. Through in-depth creative, cultural and contextual research, idea generation and technical experimentation, with recognition of contemporary professional standards and future imperatives, this programme looks at how to reflect the soul, identity and values of a fashion brand while students explore and refine their own unique aesthetic personality as a creative director of the fashion image.

Students will learn about the rapidly evolving landscape of fashion styling and creative direction and the exciting ways that the fashion image, film and digital media can enhance storytelling and communication strategies to develop dynamic content for the fashion industry of the future. Focusing on the visual language of communication, participants approach the many different aspects of fashion styling, learning how to persuade, inspire and create an emotional response